Case Study Ashley Johnson, The Sole Owner Of Johnson...

Ashley Johnson is the sole owner of Johnson Real Estate, hereby referred to as â€Å"JRE†, which is a sole proprietorship (LLC) that lists and sells real estate in West Virginia. Ashley’s husband James is the president of JRE and is the day to day operator. Besides James, there are two employees: office manager Joan Rogers and receptionist Doris Chambers. The realtors are contracted sub-agents that personally collect commission checks at the end of each month. These realtors receive 65% of the commission granted to the broker, the rest is deposited into JRE’s checking account. Ashley noticed discrepancies in the commission receipts from closings and the actual bank deposits in the year of 20X9. The previous year there were no problems. JRE has not been audited for the past three years due to rapid growth. Ashley filed a report with the local prosecutor, a family friend, and requested a thorough investigation, which resulted in the prosecutor’s office contr acting an accounting firm to complete the financial examination. The prosecutor’s office assigned special agents Thomas and Longworth to the case. The prosecutors are Gina Conrad and Barry Morton. Joan Rogers has been employed by JRE since December 2001. She has two employed children that have both graduated from college and live in apartments. She has a mortgage, three credit cards (balances under $3,000), two automobile loans, and student loans for her children on her debt. Her husband, William, is a laboratory manager at aShow MoreRelatedMarketing Management130471 Words   |  522 Pagessupply/demand issue), advertising (well developed by 1900), or in most cases were simply not yet explored (e.g., customer purchase behavior, importance of distribution partners). Lead by marketing scholars from several major universities, the development of marketing was in large part motivated by the need to dissect in greater detail relationships and behaviors that existed between sellers and buyers. In particular, the study of marketing lead sellers to recognize that adopting certain strategiesRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesexposure to marketing pr inciples, if not to marketing practice. The intended market of the book comprises the following segments: âž ¡ Students reading for degrees involving marketing (especially MBA candidates and senior undergraduates following business studies programmes) âž ¡ Students of The Chartered Institute of Marketing who are preparing for the Marketing Planning paper in the CIM’s Diploma examinations âž ¡ Marketing practitioners who will benefit from a comprehensive review of current thinking in the fieldRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same timeRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 Pages†¢ United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck, Chris Olsen, Jay Devore Acquisitions Editor: Carolyn Crockett Development Editor: Danielle Derbenti Assistant Editor: Beth Gershman Editorial Assistant: Ashley Summers Technology Project Manager: Colin Blake Marketing Manager: Joe Rogove Marketing Assistant: Jennifer Liang Marketing Communications Manager: Jessica Perry Project Manager, Editorial Production: Jennifer Risden Creative Director: Rob Hugel Art

Barracuda, By Christos Tsiolkas And Butterfly - 1995 Words

In the books Barracuda, written by Christos Tsiolkas and Butterfly, written by Sonya Hartnett, there is a strong theme of family and parent-child relationships present all throughout. Both stories feature protagonists caught in the throes of adolescence – a time in which a sense of identity begins to emerge in young people – and the way in which these stories explore these issues of growing up are tied very closely to the family. Through this, Barracuda and Butterfly are able to present to the audience an authentic take on growing up and what it means to truly be at home; what it means to belong. Set in the 1990s, Barracuda is a novel that follows the life of fourteen year old Danny Kelly as he journeys through adolescence and reaches adulthood. The story is told through non-linear narrative, jumping from first to second person; from Danny to Dan, from child to man. Danny is a gifted swimmer, accepted into a prestigious private school on a sports scholarship. He immediately feels out of place among his peers – at fourteen, Danny is competitive and angry and has a great desire to be the strongest, the fastest, the best. At first it seems Danny s sense of displacement stems from the bullying at his new school, but through observing the way in which Danny interacts with his family it is obvious that this is not the case. Thrust into a world where he does not belong, Danny feels a deep sense of shame that is tied closely to his family and cultural background. This is a

Challenges That Managers Face - 985 Words

Managers are people who combine different types of resources and coordinate them efficiently and effectively to achieve goals set by their organisations. The term â€Å"efficient† in the aspect of management means the managers employ the resources wisely and cost-effectively, whereas the term â€Å"effective† means the managers make the right decision and strive hard to achieve the objectives by performing planning, organising, leading and controlling functions. These four functions are extremely important and must be coordinated to ensure the management operates as a whole. According to Johnson, providing inspiration as well as leadership is the primitive role a manager should play in today’s modern globalization. The key point to inspire the†¦show more content†¦In order to overcome the problem, managers can acquire feedbacks from the team about the instructions that they are unclear about. Performing regular documentations prepared by the team is an alternative way to ensure that the goals are tightened. No matter how challenging it is, it will eventually come to a solution with successful skills management regardless of the number of employees involved. Managers running modern corporations such as multinational enterprises are often associated with operational risks well beyond what was thought. These organisations manage production establishments and deliver services overseas and are more likely to get involved in bribery and corruption due to ethical failures. Operational risk is the risk of loss as a result of internal failures in a corporation, people or external events which will lead to the collapse of financial institutions. Effective risk management is extensively depending on the ability of a company to sense potential fraud issues, analyze the situation critically and adopt the best approach to remedy the situation. In short, a manager has to apply sets of knowledge and risk management skills dealing with these situations but marshalling such knowledge in an effective way is always tough. In conclusion, the managers must learn from different groups of people, such as colleagues, customers and competitors to improve their m anagerial skills. In this golden age of globalisation and cyberspace, theShow MoreRelatedThe Challenges Of Managers Face Today1274 Words   |  6 PagesThere are many different challenges that managers face today that they did not face 50 years ago. Motivation as described by Maccoby consists of 4 R s. Those 4 R s include responsibilities, relationships, reward and reasons. These 4 R s were prevalent in motivation 50 years ago and are the reason why it is harder for companies to keep motivating today. 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Us ually the major source of concern for multinational companies and their managers is how to maintain high quality, in an ever-changing global economy It is quite clear that multicultural organizations and their mangers still find solutions to their multi-cultural problems despite severe bureaucracy and staff frustration in someRead MoreManagers Or Leaders For Hospitality Industry Face Diverse Challenges Today Challenges And Changing Environment1642 Words   |  7 PagesManagers or leaders in hospitality industry face diverse challenges in today challenges and changing environment. They represent a kind of bridge bringing closer people in workplace and involve the ability to reach the business’s goals and success. 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Finally, it will present how data will be collected and the importance of the data. 1.1 Electric Car Electric cars are automobiles that areRead MoreDiscuss the Advantages and Disadvantages of Some Common Leadership Styles and Evaluate How Modern Managers Can Best Implement Them to Deal with the Challenges They Face in the 21st Century.814 Words   |  4 PagesDiscuss the advantages and disadvantages of some common leadership styles and evaluate how modern managers can best implement them to deal with the challenges they face in the 21st century. Todays increasingly competitive, dynamic business landscape requires the ability to change, evaluate, and implement new courses of action (Bucic, Ramburuth and Robinson, 2010: 228-248). The importance of the leadership and its significant impact on the businesss performance , productivity of the organizationRead MoreManaging A Successful Business Management1244 Words   |  5 Pages There are many challenges to running a successful business. 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Management in a business takes careful planning, organizing, leading, and controlling the organization’s resources. A big part of having good management in a business is having exceptional managers. Managers need to be efficient and effective. To be an efficient manager you need to use your resources people, money, and raw materials. To be effective managers need to achieve results, make the right decisions, and successfully carry

I Am A Tourist Guide At St. Michael s Cathedral - 886 Words

With Love and Squalor Amelia He When I boarded the afternoon flight for Vancouver, my total outfit consisted of a small carry-on bag, a North Face rain jacket, and a black leather snap purse containing my ticket, passport, wallet, and a folded paper with my residential address on West Mall Street. It was early September. I was at the ripe age of seventeen, bright, timid, and full of the foolish illusions of youth. A gush of tears at my mother’s farewell wave, a touch in the throat when the plane engine clacked, a pathetic sigh as the familiar cosmopolitan environs passed in view. The threads which bound me so tightly to home were irreversibly broken. While stranded mid-air, I reached to the stale tourist catalogue packed in the back seat pocket. The cover page was a glossy picture of St. Michael s Cathedral. And I recall a very strange, inexplicable incident. I had been volunteering as a tourist guide at St. Michael s Cathedral all day long. Towards sunset, just before it got dark, I left my shift and sat on the steps of Banh Mi Boys Sandwich Shop unwrapping a sandwich. The April sun bathed the clear frosty weather. All the skyscrapers sparkled and glittered in the brilliant light -- a stark contrast from the gloomy hue emitted by the panhandler next to me on the steps. The young man fidgeted and jittered in the chill, with his dwarfish figure, his bent back, his face with the stamp of forty years upon it, his jacket torn at the seams, his head, balding but for locksShow MoreRelatedThesis in Filipino18532 Words   |  75 PagesBermase, Arvin T. Celestino, Christine Joi S.M. Doria, Ma. Princess E. Gapuz, Shekinah T. Nalupa, Hannah Kattrina T. Santos, Jamil Joseph N. Torrijos, Antonio Jose D. Tubadeza, Kathryn Mae P. 3 JRN 2 2010-2011 Sa Patnubay ni: Gng. Milagros Aquino I. ANG SULIRANIN AT SANLIGAN NITO Introduksyon Noong ika-23 ng Agosto sa taong 2010 naganap ang isa sa mga trahedya na maaaring magdulot ng pagsama ng relasyon sa pagitan ng Tsina at Pilipinas, at ito ay ang madugong kapalaran na sinapit ng walong turistangRead MoreSummer Olymoics23416 Words   |  94 PagesNations participating | 204 | Athletes participating | 10,820 | Events | 302 in 26 sports | Opening ceremony | 27 July | Closing ceremony | 12 August | Officially opened by | Queen Elizabeth II | Athlete s Oath | Sarah Stevenson | Judge s Oath | Mik Basi | Coach s Oath | Eric Farrell | Olympic Torch | * Callum Airlie * Jordan Duckitt * Desiree Henry * Katie Kirk * Cameron MacRitchie * Aidan Reynolds * Adelle Tracey * Austin Playfoot (relight)[1] | Stadium |Read MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesLandscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity

Journal of Consumer Culture Business Brand Community

Question: Describe about the Journal of Consumer Culture for Business Brand Community. Answer: Introduction Marketing analysts, community researchers, anthropologists, sociologists have contributed in setting out a broad view of consumer culture which inherits brand and brand community as a base for market and consumer analysis. A brand reflects the company's intention to manufacture or renders the best product or the services to the customer, which later turns out to be the brand community (Heizer et al., 2016). There are many aspects of brand and brand community as subculture, no tribe, etc. brand is said to be the essential part in generating valuable consumer but unable to hold them for a long time period, hence the actual need of brand community arises. Main Context The consumer culture is a vast subject to study. It incorporates many definitions regarding consumer culture that needs a thorough speculation. A company while making business strategies requires the sheer knowledge of consumer culture (Johnson, 2014). There have been many eminent researchers who have analyzed consumer culture into mainstream hence established well-defined speculations. Since the subject is so vast, many analysts establish their own research in order to prove their respective points. The main aspect of this essay is to understand Brand and Brand community' (Bozarth and Handfield, 2016). This poses a challenge because a general misconception about their meaning and use is inherited among the consumer community. the other defining aspects of consumer culture, that is subculture communities', imagined community', Neotribe', Brand follower', etc have been discussed (Horngren, 2013). While understanding a brand community, one has to understand several other aspects of consumer culture in order to get expertise in this stream and set the competitors out of the competition. The main challenge that one would face in consumer culture is to understand Brand community as a whole taking all the other aspects of brand and consumer culture. There have many analysts who have proposed their respective speculations about the aforesaid term in order to get the actual notion (Foxall, 2014). The supremacy of brand exclusively for communities in the brand community has some complications as to get the notion of how brand communities work, which actually separates it from other communities. The next challenge is to identify the brand identity myths that are heavily controlled by non-producer end who actually develop this sort of strategy in culture-pro societies. Some more challenges that a company has to face are to draw customers attention to join the community. A brand communi ty cannot survive without its members; challenge is to bring them in by providing a great deal of trust which will make them a reliable asset for the company (Wong et al, 2012). Brand communities are actually relevant with symbolic constructions, say culture, have a distinct identity which somehow tends to confuse with other community aspects, that is why it is very hard to classify properly. Another complication is that some of the brand community shows their characteristics resistant to the mainstream. It is highly observed that brand community members may be seen as same as that of enthusiast community, say fans of movies, music. Here comes the tricky part where some level of community is seen as the fans of any movie club, say harry porter. It is believed that brand community is comprehensible with traditions, rituals, moral duty; but these aspects are not unique to the brand community so it is almost impossible to sort out specifications regarding brand community. Companies are trying hard to compete in the 21st century and customers are well aware of market announcements. The brand community cannot establish themselves without having the desired number of satisfied customers. In the consumer culture, there is much segmentation which has a different role to play in the marketplace (Ross, 2013). A company while making strategies for the proposed growth has to consider different aspects of consumer culture. Managerial skills are very much needed in order to evaluate approx estimation of proposed activity. It has been observed that focusing entirely on innovative products can increase the number of customers but here comes the brand community part which actually helps the company to retain its customer and generate eternal trust through companys several promotional offer for the members, become ready for healthy critique, setting up virtual platform, and etc. the brand community is a business strategy, hence the priority to have innovative ideas is very much needed in this turbulent time where customer is eagerly waiting for companies to launch value prod ucts because now these days consumers have become heavily dependent on companies to get products (Harris and McCaffer, 2013). In this vibrant timeframe, companies should engage themselves in making brand community stronger than ever. The main purpose of a brand is to provide its customer with the best product it can manufacture; whereas brand community focuses on people engage with it anyhow, so the need of better community culture is urgently needed. The important notion is that a company has to have made a strong community around it because a brand can influence a large number of customers but eventually will be unable to hold them for a long period of time. The most brand community tends to avoid conflict, criticism but members of any community are subjected to pro-politics behavior. So to counter these issues in the community, management should talk debate at the members meeting or somewhere else like virtual presence. Conclusion The brand community has become a central objective for consumer community, which distinct it from other aspects of the community as subcultures, no tribe, imaginary community, etc. brand community is set to be at secondary while having social gatherings, where a brand is set to be in the primary. Brand actually do not consider production or consumption logic but emphasis especially on dynamics of the proposed product which in turn incorporates and attracts various customers forms brand community by taking part in the further activity. Such example would be BMW owner than participated in the BMW rally makes the brand community which in fact invites nonmembers too. References Heizer, J., Render, B. and Munson, C., 2016.Principles of operations management: sustainability and supply chain management. Pearson Higher Ed. Johnson, P.F., 2014.Purchasing and supply management. McGraw-Hill Higher Education. Bozarth, C.B. and Handfield, R.B., 2016.Introduction to operations and supply chain management. Pearson Higher Ed. Horngren, C.T., Sundem, G.L., Schatzberg, J.O. and Burgstahler, D., 2013.Introduction to management accounting. Pearson Higher Ed. Foxall, G., 2014.Corporate Innovation (RLE Marketing): Marketing and Strategy. Routledge. Wong, C.W., Lai, K.H., Shang, K.C., Lu, C.S. and Leung, T.K.P., 2012. Green operations and the moderating role of environmental management capability of suppliers on manufacturing firm performance.International Journal of Production Economics,140(1), pp.283-294. Ross, D.F., 2013.Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science Business Media. Harris, F. and McCaffer, R., 2013.Modern construction management. John Wiley Sons.

Communication Skills Listening in Interpersonal Influence

Question: Describe about the Communication Skills for Listening in Interpersonal Influence. Answer: Listening behaviour influences the overall leadership style and effectiveness. It is a proven fact that listening reaps both the relational and informational benefits, which makes the overall communication process more influential. In this context, Lolli (2013) stated that listening executes direct influence beyond the impact of the verbal communication process. Although the oral communication process builds a transparency and openness in the communication culture, listening generates the opportunity to exploit a unique behavioural characteristic after knowing the exact circumstance of the organisation. Considering the fact, the current essay covers the importance of listening to the hospitality employees, followed by the identification of five steps in the listening process. Also, a strategic recommendation has been made to improve the listening ability of the hospitality staffs. These recommendations have been made considering the outcome of the poor listening between the guests an d the reception guests. Listening mediates the positive relationship between each of the five dimensions of agreeableness along with the openness and influences. The verbal expressions can be changed based upon the degree of a listening parameter. Thus, behavioural actions can be modified based on the listening skills of the leader, and gradually organisational trust can be improved. Manhas sand Tukamushaba (2015) stated that identifying the need of the consumers builds a healthy relationship with the customers. On the other hand, Seyitoglu and YzbaÃ…Å ¸ioglu (2015) indicated that the improved customer satisfaction ratio, builds a positive brand image of the hospitality firm, which enhances the sustainability as well. Thus, keeping customers satisfied with the hospitality can be considered as one of the key performance indicators of the hospitality firm. However, it is found that poor listening fails to evaluate the actual need of the customers, thereby failing to meet the client loyalty index. Considering the fact, Grossmann (2015) stated that a good listener paid attention to the clients and used the information to improve the existing services. A good listener could find creative solutions to resolve the issues and develops ways to stay competitive in the global market as well. Furthermore, in the hospitality sector, the staffs need to be more responsive to create a unique identity among the other rivals. Thus, good listening skill can improve the responsiveness of the hospitality firm to customer needs. Hence, it can be stated that potential listening ability promotes creativity, improved morale, and provides the opportunity to create ideas that motivate the staffs and other stakeholders to improve the service quality towards the customer. The listening comprised of five steps such as receiving, understanding, remembering, evaluating and responding. Among these steps, understanding is the most critical task for the hospitality staffs. Supporting to this fact, Ames et al. (2012) stated that hospitality industry deals with cross-culturally diversified people, and it becomes difficult to understand the actual need of the customers. Thus, in a listening process, the most crucial part becomes understanding the message that is transmitted by the customers towards the hospitality staffs. Lolli (2013) also stated that listening is the way of encoding and decoding the information between the receiver and the sender, through which a two-way street communication is established. Maintaining eye to eye contact and executing patience to understand the others need is another crucial part of the listening process employed by the hospitality staffs. Supporting to this fact, Seyitoglu and YzbaÃ…Å ¸ioglu (2015) stated that taking notes and adequate follow-up is necessary for the active communication process. Managing clients in the hospitality domain have become crucial, and it requires adequate follow up on the overall communication process. Offering right solutions and asking frequent questions to clarify the actual needs could be considered as the key success factors in building a potential brand trust for the hospitality organisations. Thus, understanding the exact needs and responding to the identified needs can be considered the most critical for the hospitality staffs working in the global business environment. In the circumstance of the existing process, Cardon (2008) asserted that the staffs serving the hospitality industry require facing the speakers and maintaining the eye contact. In the hospitality industry, the staffs get the instructions for keeping a firm body language and creating an affirmative impact on the client by mitigating the expected demands. The communication skill has been identified as the most effective aspect of the specific industry. The customers are driven by the service standards offered by the hotels. Therefore, the body language of the staffs require being confident enough to convince the clients regarding the standards of service delivery (Kisslinger and Rost, 2009). A direct eye contact of the staffs often creates a positive impression on the prospects. This specifically ensures the opportunities that the organisation is considerably confident of mitigating its requirements with its effective service standards. Rost and Wilson (2013) also mentioned that the staffs are suggested to be attentive, but relaxed at the same time. It is essential for the staffs to be the active listener, yet at the similar point in time, the staffs need to understand the overall objectives of the conversation. Therefore, there is no point of keeping a fixed look on the speakers; rather it is important to have an interactive session. Thus, the staffs are highly necessitated to remain at a composed state and to introduce some logical statements to the conversation (Mikkelson et al. 2015). The specific action would lead to an interactive session, which would automatically increase the concentration level of the employees. Hence, it creates a direct impact on the employee listening skills as well. Keeping an open mind is a significant aspect of improving the listening skills. According to Leadership and Hoppe (2011), the staffs are required to listen to the subject matter of the speakers without keeping any kinds of judgemental criteria. As per the opinion of Cardon (2008), the moment an individual inbuilt a criticising attitude before listening to the exact subject line of the conversation, the person miss out the acute objective of the discussion. Therefore, the staffs in the hospitality industry need a proper training of enhancing the listening skills and understanding the content line of the conversation without jumping into any conclusion Furthermore, employees operating under the hospitality industry need to listen to the words of the speakers and visualise the content line in the imagery format. In the background of the latter context, Rost and Wilson (2013) determined that the above approach would create an audio-visual impact on the mindset of the employees, which would be comparatively easier for the employees to comprehend the subject line of the discussion. Hence, the prior process can be effectively hep the employees to dedicate the attention for a longer duration. The guests always expect a better service from the staffs of the hospitality industry. Therefore, in the majority of the firms, the staffs are provided with the adequate training module to increase the individual listening skills. According to Cardon (2008), an active listener often leads to being a proficient communicator, which enacts to be a revenue generator for the hospitality based enterprises. A sudden discrepancy in the listing skills often leads the employees to miss out the essential requirements of the clients. The specific action is the most demotivating factor, which frequently leads the enterprise to lose its potential client base. The present study evaluates on the significance of the listing skills over the employees operating in the hospitality industry. Evaluating the above statements, an inference can be drawn that the employees are highly required to maintain its attention towards the speakers and at the similar point in time remain in a composed state to identify the primary subject matter of the discussion. References: Ames, D., Maissen, L.B. and Brockner, J. (2012) The role of listening in interpersonal influence, Journal of Research in Personality, 46(3), pp. 345349 Cardon, P.W. (2008) Frontline employee communication, Business Communication Quarterly, 71(2), pp. 232233. Grossmann, C. (2015) 5 ways to improve staff communication in your hotel Available at: https://beekeeper.io/5-ways-to-improve-internal-communications-in-your-hotel/ (Accessed: 13 September 2016). Kisslinger, E. and Rost, M. (2009) Contemporary topics 2: Academic listening and note-taking skills (high intermediate). 3rd edn. White Plains, NY: Prentice Hall College Div. Leadership, C. and Hoppe, M.H. (2011) Active listening: Improve your ability to listen and lead. United States: Wiley, John Sons. Lolli, J.C. (2013) Interpersonal communication skills and the young hospitality leader: Are they prepared?, International Journal of Hospitality Management, 32, pp. 295298. Manhas, P.S. and Tukamushaba, E.K. (2015) Understanding service experience and its impact on brand image in hospitality sector, International Journal of Hospitality Management, 45, pp. 7787 Mikkelson, A.C., York, J.A. and Arritola, J. (2015) Communication competence, leadership behaviors, and employee outcomes in supervisor-employee relationships, Business and Professional Communication Quarterly, 78(3), pp. 336354. Rost, M. and Wilson, J.J. (2013) Active listening. United States: Routledge. Seyitoglu, F. and YzbaÃ…Å ¸ioglu, N. (2015) The role of strategic communication in hospitality industry The case of Antalyas, Journal of Social Science Studies, 2(2), pp. 16